SEO Consulting
Search Engine Optimization (SEO) plays a vital role in helping your business gain visibility, attract potential customers, and increase revenue. While most companies understand how important it can be, it is a notorious “black box” with ever-changing parameters. While simply creating content relevant to your business can be helpful, utilizing an SEO consultant allows you to lean on the experience and tools of a professional as a force-multiplier. Whether engaged in a short term contract, or utilizing an ongoing relationship, businesses can utilize SEO consulting to develop a strategic approach to improve their search rankings and drive sustainable growth over time.
Why should I care about SEO?
For most companies, your website is your public face in the digital world. It allows you to convey your brand, messaging, and value proposition while allowing for a conversion, whether a direct sale, a form fill, or another desired action.
Has AI ruined SEO?
What Does Good SEO Consulting Look Like?
1. Audit Where You Are
Before undertaking improvements, it’s critical to understand how your business is doing. Hopefully you are already using Google Analytics or a similar tool to understand web traffic, but an SEO Consultant can take you a step further by helping you understand how you are performing with your target demographics and against competitors.
2. Define Where You Want to Go
Churning out content isn’t going to help if it isn’t focused around an intent. What kind of traffic do you want to drive, and what do you want visiting users to do? Understanding these factors helps drive a long term strategy to maximize ROI by focusing on the most immediately relevant keywords, topics, and landing pages.
3. Technical SEO Site Enhancements
SEO consultants ensure a website is optimized from a technical standpoint. This includes improving site speed, mobile-friendliness, structured data, and overall user experience. Optimizing your site at technical level helps you climb search rankings and ensures visitors remain on your site long enough to accomplish the goal you are prioritizing.
4. Content Strategy and Optimization
Once a site is correctly configured, content is the primary driver of SEO success. SEO consultants help businesses create high-quality, engaging, and keyword-optimized content that resonates with their target audience. They also advise on content marketing strategies to attract backlinks and establish industry authority.
Simply adding bulk content isn’t very valuable, though. A successful long-term SEO strategy focuses on attracting relevant traffic. SEO consultants optimize content and website structure to attract visitors who are actively searching for the products or services offered by the business. This targeted approach increases the likelihood of conversions, boosting sales and revenue.
5. Improved Search Engine Rankings
At the end of the day, what matters in SEO consulting is getting higher on search engine results pages (SERPs). There is an exponential drop off in website traffic from the #1 to #8 positions, and generally minimal traffic after that point. The job of the SEO consultant is to help get you the higher rankings that drive increased organic traffic and visibility.
6. Keeping Up with Changes in SEO
Unfortunately for people who would like to simply check “SEO” off a list and move on, search engine algorithms are constantly evolving and changing. While some “tricks” tend to hold up over time, the role of the SEO consultants is to stay updated with industry changes and adjust strategies accordingly. If your SEO isn’t getting attention at least monthly, your website risks falling out of relevance.
7. Enable Data-Driven Decisions
Good SEO Consulting not only tells you where you are, but helps you understand where there is more opportunity, and where you might need to scale back. Understanding the actual numbers of your web traffic (and the total available web traffic in your target market) allows leaders to make long term strategic decisions about where to focus the business.